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The B Corp certification is a symbol of socially and environmentally responsible business practices. However, it has faced criticism, especially since Nespresso received its B Corp certification in 2022. In this edition of The Impact Advantage, I shed light on the truth and on the misconceptions behind these criticisms. Claim: The B Corp certification relies … Read more
Let’s talk about why ESG–a set of principles that elevate Environmental, Social, and Governance issues in business–isn’t the boogeyman some folks are making it out to be recently. ESG is more like a guide getting us all to a better future. If you’ve ever been on a wilderness trip, you know there are points when … Read more
Is Corporate Social Responsibility (CSR) a thing of the past? A lot of reasons point to yes. The good news? Businesses are instead focusing on stronger environmental, social, and governance (ESG) goals. That means business models that are good for business and society. What’s wrong with CSR? Since the 1970s and ’80s, CSR has been … Read more
If you’re ready for your business to be a purpose-driven business, the first step is identifying its Purpose Archetype. New Commodity developed the Purpose-Driven Business Archetypes (or Purpose Archetypes) to help businesses define their purpose and put it to work sooner. Identifying Your Business’s Purpose Archetype Your business’s core values combined with who or what … Read more
The Why There is an emerging business model shaping the next economy. You may hear it called purpose-driven, conscious capitalism, conscious brands, stakeholder balance, triple bottom line, or for-benefit business. Whichever name you like, one of the many factors contributing to its shaping the next economy is the largest transfer of wealth in human history taking … Read more