Purpose

Leading Your Business to Purpose-Driven: Start With Its Purpose Archetype

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purpose-driven business leader

If you’re ready for your business to be a purpose-driven business, the first step is identifying its Purpose Archetype. New Commodity developed the Purpose-Driven Business Archetypes (or Purpose Archetypes) to help businesses define their purpose and put it to work sooner. Identifying Your Business’s Purpose Archetype Your business’s core values combined with who or what … Read more

The Why, What, & How of Becoming a Certified B Corp

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The Why There is an emerging business model shaping the next economy. You may hear it called purpose-driven, conscious capitalism, conscious brands, stakeholder balance, triple bottom line, or for-benefit business. Whichever name you like, one of the many factors contributing to its shaping the next economy is the largest transfer of wealth in human history taking … Read more